Trove’s technology, operations and analytics enable brands to create a scalable and profitable branded recommerce channel and grow their business without growing their carbon emissions. Trove, a California Benefit Corporation, is the only platform that powers resale as a channel for the world’s most beloved brands, including Allbirds, lululemon, Levi’s, Patagonia, REI, Eileen Fisher and Arc’teryx. Consumer survey data show that 65% of consumers want to experience resale directly through brands, and leading fashion, footwear, accessories, outdoors and luxury brands are partnering with Trove to deepen customer loyalty, generate additional revenue and drive sustainability by reducing their carbon footprint and increasing the lifespan of their products. Trove powers the technology, operations and analytics that enable brands to create a scalable and profitable branded recommerce channel while maintaining ownership of their customer relationships and data. I look forward to welcoming even more innovative brands, so they can reach and convert new customers, increase customer lifetime value, and tap additional revenues, all while significantly reducing their environmental footprint.” Trove’s technology is powering this shift for some of the world’s most iconic brands. I joined Trove because I am committed to our mission to accelerate the shift to a new era of conscious commerce essential to a sustainable future, where brands own their resale channels and customer relationships. “Andy’s inspiring vision has made us what we are today, and the momentum we have is incredibly exciting. “I am honored and privileged that Andy has asked me to succeed him as CEO of Trove,” said Gayle Tait, CEO of Trove.
Trove recommerce series#
Prior to that, Tait spent nearly 15 years with L’Oréal in a series of roles of increasing responsibility, most recently serving as Managing Director for the UK and Ireland, leading digital transformation across the organization. She joined Trove from Google, where she served as Google Play’s Managing Director, Global Retail and Payments Activation, scaling and growing a multibillion-dollar business operating in more than 30 markets.
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By offering used products, brands can also attract new customers who wouldn’t otherwise be able or willing to pay full price.Tait, who has served as President of Trove and a member of the company’s board since January 2021, has over two decades of general management, marketing and commercial experience spanning global consumer goods, payments, e-commerce and digital marketing. In 2017, Yerdle Recommerce (as it was called then) partnered with Patagonia and Eileen Fisher to launch resale programmes, enabling both companies to capture more value from their garments – resulting in increased profits, enhanced customer engagement, and lower environmental and social cost per item. The platform provide brands with the technology and logistics to develop customisable resale channels that allow companies to gain access to the secondary market (see infographic). Trove gives companies access to their own products in the secondary market by offering a platform that makes it easy for brands to buy back and resell used items.
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